Melanie (Mel) Wright
Strategic Partnerships, Global Alliances & Commercial Growth
Enterprise SaaS | Technology Partnerships | Partner GTM | Customer Experience | EMEA
Professional Profile
Melanie Wright is a commercial partnerships leader with 20+ years across enterprise SaaS, customer experience and market research. At Kantar, she led strategic technology relationships with Qualtrics, Medallia and QuestionPro across 15+ markets, turning fragmented market-by-market partner activity into a shared global commercial model.
Before moving into partnerships, Melanie spent nine years in quota-carrying enterprise SaaS sales, averaging 142% attainment. Her experience combines enterprise selling, strategic alliances, joint go-to-market, partner-sourced pipeline, market activation and executive stakeholder management.
Selected Commercial Evidence
EVIDENCE 01
$6.2m → $11.2m
Partner-led new-logo pipeline growth at Kantar
EVIDENCE 02
~$22m → ~$28m
Forecast partnership revenue
EVIDENCE 03
15+ markets
Global strategic partnership operating model
EVIDENCE 04
~$5m
North America partner pipeline generated within six months
EVIDENCE 05
$13m
Reciprocal commercial whitespace identified with a strategic SaaS partner
EVIDENCE 06
142%
Average attainment across nine quota-carrying enterprise sales years
Career at a Glance
Kantar — Senior Director, Global Partnerships | 2023–2026
InMoment — Founding GTM, Enterprise Sales Executive, UK | 2014–2023
Satmetrix — Customer Success Director → Account Executive, EMEA | 2007–2014
Technology Partnerships & Ecosystems
Qualtrics | Medallia | QuestionPro
Strategic alliance leadership spanning joint GTM, co-sell, account planning, pipeline governance, partner enablement and executive alignment.
Independent Evidence
Selected external sources corroborating roles, strategic partnerships, initiatives and professional activity.