Partnerships & Ecosystems

Melanie Wright has led strategic technology partnerships across enterprise SaaS and customer experience, working globally with Qualtrics, Medallia and QuestionPro. Her focus is turning partner relationships into structured commercial motions: joint go-to-market, account activation, pipeline, field enablement and executive alignment.

Strategic Technology Partners

Qualtrics

Global strategic alliance leadership across joint GTM, account mapping, co-sell, pipeline governance, partner marketing, field enablement, executive alignment and co-innovation.

Medallia

Global and regional partnership leadership spanning market activation, joint planning, field engagement, partner enablement, executive relationship development and regional partner motions including Central and Eastern Europe.

QuestionPro

Strategic technology partnership experience within Kantar’s broader platform ecosystem, supporting partner strategy, commercial alignment and market development.

Partnership Motions

  • Strategic Alliances

  • Technology Partnerships

  • Global Partner Strategy

  • Joint Go-to-Market

  • Co-sell

  • Joint Account Planning

  • Account Mapping

  • Partner-Sourced Pipeline

  • Co-sold Pipeline

  • Partner Enablement

  • Field Activation

  • Pipeline Governance

  • QBRs

  • Referral Governance

  • Executive Alignment

  • Executive Escalation

  • Partner Marketing

  • Commercial Agreements

  • Regional Market Activation

  • Partner Business Planning

  • MEDDPICC

  • Co-Innovation

  • Productisation

  • AI-Enabled Commercial Workflows

How the Model Works

Global Strategy

Define where to focus, which partners matter, what the commercial opportunity is and how the relationship should operate.

Local Market Activation

Translate global strategy into market-level action through local P&L owners, partner leads, account plans, seller enablement, pipeline reviews and joint activity.

Commercial Outcomes

Create measurable contribution through partner-sourced and co-sold pipeline, stronger forecast visibility, market expansion, opportunity creation and more productive strategic relationships.

Geographic Scope

Global scope: EMEA | North America | LATAM | APAC

Partnership activity across 15+ markets, including the USA, Mexico, UK, France, Germany, Spain, Czech Republic, Sweden, Netherlands, Greece, UAE, Saudi Arabia, Malaysia, Philippines and Japan, with additional partner engagement in Finland, Australia and Argentina.

These markets formed part of Melanie’s global partnership operating model and market activation remit, working through local P&L owners and partner leads.

Partner Ecosystem Context

Melanie’s experience sits between SaaS platform partners, advisory and services organisations, local commercial teams and enterprise clients. Her role has typically been to connect those groups around a common commercial motion and make the partnership executable in the field.

Melanie (Mel) Wright · Professional record